What happens if a freelance makeup artist does not have proper inquiry management?
Leaving Money On The Table
If inquiries are not being tracked, recorded, and organized properly, there's a high chance you're missing you on bookings you would've otherwise had. Staying organized with your inquiries ensures you maximize the number you convert into bookings.
Wasted Time
Without an inquiry management system, a lot of time can be spent searching for a specific inquiry; scrolling through DM's, searching your email. This time is better used for tasks that would meaningfully grow your business.
Not Understanding How Your Business Is Performing
Do you have an accurate idea of how many inquiries you get every week? Every month? How they change between months? If not, you don't really have a good idea of how your business is doing, and its hard to improve what you don't know.
Poor Customer Experience
What happens when someone sends you a message, and you forget to reply to them. In addition to losing the booking, it can also potentially translate into negative word of mouth about your brand. Ensuring that you're on top of customer communication is a great way to deliver a positive experience which turns into positive word of mouth.
Unnecessary Stress
As a freelance makeup artist, you've had moments where you recall someone messaged you. Yet you can't seem to find it. Was it on Insta DM? Email? Text? These moments create stress for you... which is completely unnecessary! Using a proper inquiry management system ensures you don't need to rely on your memory in these moments, where its really not needed.